Field photos that survive an audit conversation

Store Cluster Activation Audit relies on images that are comparable week to week. That means fixed focal lengths, agreed lighting notes, and respectful interactions with store staff. We do not pretend to be shoppers; we schedule transparent visits.

Photos tie to SKUs and clusters so HQ can see what the field sees. When photography is not permitted, we record the restriction and move on—fabricated continuity is worse than an admitted gap.

The shared album links expire on a schedule you control, and the binder PDF remains the archival source for external reviewers who prefer paper trails.