weekly reports · Atlas PDF + Figma storyboard
Channel Mix Trend Atlas
Macro-friendly atlas of channel mix shifts with narrative captions grounded in your categories.
- Cadence
- Quarterly atlas + mid-quarter touchpoint
- Indicative price
- KRW 10,200,000 informational only
- Lead
- Iseul Choi
Narrative
Leadership asks “where is the mix going?” without wanting another raw pivot. The atlas combines long arcs, seasonality reminders, and concise captions so board-ready slides need fewer all-nighters.
What the pack includes
- Twelve-month rolling arcs with seasonality shading
- Split views for modern trade vs. traditional trade
- Narrative callouts written in plain English
- Scenario sticky notes for your hypotheses
- Printer spreads for offline leadership packs
- Data lineage footnotes for external reviewers
- Companion session with your production coordinator
Outcomes teams cite
- Executives receive a stable mental model of channel drift
- Brand teams align on where to stage pilots next quarter
- Fewer ad-hoc requests to the analytics queue
Questions we expect
It describes observed mix movement. Projections require your assumptions—we can annotate scenarios you supply.
Yes when your feeds include those stores with consistent labels.
We do not purchase third-party panel data unless you contract and fund it explicitly.