Why sell-out proxies still beat perfect POS fantasies
Waiting for immaculate POS feeds delays every trade conversation. Here is how we stage honest proxies instead.
Notebook
Field notes on operational reporting
Practical writing for trade marketing leads who live inside imperfect feeds.
Designing exception bands merchandisers will actually maintain
Thresholds fail when they are mathematically clever and operationally lazy. We co-write bands with owners who feel the shelf.
Scoreboards that partners do not hate
Retailers tolerate metrics when the story respects constraints. We share the language choices that keep reviews collaborative.
Promotion recaps when the weather refuses to cooperate
Rain, heat waves, and overlapping coupons distort lift reads. Here is how we keep post-promo reviews grounded.
Field photos that survive an audit conversation
Activation audits fail when photography standards drift. We publish the checklist our crews follow before uploads.