Process

From raw feeds to briefing-ready chrome

We alternate deep documentation weeks with quiet delivery weeks so your trade team always knows which artifact is authoritative.

Before

  • Three worksheets named “FINAL_v9”
  • Promo lift slides skipping stockout weeks
  • Exception texts lost in chat threads

After

  • Version-stamped Weekly Sell-Through Signal Pack
  • Promotion Lift Recap Studio with flagged weeks
  • Exception Radar digest with owner tags

Flow we repeat

  1. Intake cartography We map files, owners, and refresh times—no ingestion without naming rules.
  2. Shadow week Parallel run against your current deck to expose drift, not blame.
  3. Cadence lock Publish day + archive location agreed in writing.
  4. Merchandiser rehearsal Field leads annotate thresholds before alerts go live.
  5. Quarterly archive review External reviewers get a guided index of what changed and why.
  6. Optional Busan corridor lens When pilots cluster there, we add a geographic appendix with honest coverage notes.
Printed performance charts pinned for review

Schematic: operational path from partner feeds to briefing artifacts.